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Today, the growing awareness of the benefits of operating a tourism business has made the competition fierce on the MICE (Meetings, Incentives, Conferencing & Exhibitions) map of destinations. Even a good tourist offer and good infrastructure may not be enough to maintain the attractiveness of the city or region and attract a satisfactory number of events. Nearly four years ago, this was realized in Małopolska and the Krakow Network was established.
2 NEW AIRCRAFT AND 12 NEW ROUTES IN 2019
On November 21st, Wizz Air, the fastest growing airline in Europe, announced the opening in Krakow of its 26th base. The carrier will place 2 Airbus A321 aircrafts at Krakow airport, the first in May and the second in September 2019. From April next year, Wizz Air will be launching twelve new routes to nine countries. Tickets for new connections can now be booked on wizzair.com or via the WIZZ mobile application with prices starting from PLN 39*.
Participants of meetings and business events staged in Kraków in 2017 spent 1.4 billion PLN, three times more than in 2013. The Economic impact of the meetings industry for Kraków’s economy report demonstrates the growth potential and profitability of the sector of business tourism.
The third edition of the Open Eyes Economy Summit congress will take place at the ICE Krakow Congress Center on November 20 and 21. It is made up of approx. 100 companies and institutions, over 170 speakers from around the world and 2,000 visitors from over 20 countries! All this to promote a socially-based approach to the economy and to create a place for the exchange of ideas and experiences.
During the night from Saturday to Sunday (October 27-28), we switched our watches to winter time, and the airline industry started the winter season 2018/2019. Passengers of the Krakow airport will now be able to take advantage of the offer of 100 #DIRECTfromKRAKOW connections, including nine new ones.
During the gala at the Poznan International Fair, more Polish Congress Ambassadors were honored. For the first time, Polish Congress Patrons were also distinguished, showing appreciation for the sponsors supporting the meeting’s industry. Krakow can boast of as many as four laureates!
In 2017, over 6 thousand meetings and events were organised, which means an increase by 14% compared with the preceding year. The greatest indicator is the share of congresses and conferences at the level of 73% of all meetings in the city.
The title was awarded for the first time by the European Academy of Gastronomy. ‘We are honoured that the European Academy of Gastronomy, while deciding to award the title of the 2019 European Capital of Gastronomy Culture for the first time, selected Krakow to hold it.
Three Krakow-based facilities active in the meetings industry: International Exhibition and Convention Centre EXPO Krakow, ICE Krakow Congress Centre and TAURON Arena Krakow signed a declaration of willingness to cooperate on 19 June. Thanks to this document, the organizers of major business, cultural and sports events will be able to take advantage of the complementary offer of the city in the field of professional event organization.
In the 2017 ICCA Statistics Report, crucial for the industry, Krakow comes 54th in the world, and 27th in Europe, hosting 45 meetings of associations. This is an increase compared to 2016, when Kraków was 65th in the world and 32nd among the European cities.