City Destinations Alliance (former European Cities Marketing)

City Destinations Alliance - (former European Cities Marketing):

City Destinations Alliance is an organization established on 1 January 2007. It was formed as a so-called "strong brand" promoting the associated tourist and congress cities of Europe (134 large cities from 32 countries), as a result of the fusion of two other organizations: ETC (European Cities Tourism) and EFCT (European Federation of Conference Towns). The organization facilitates the exchange of information (e.g. an Intranet for ECM members) and experiences connected with tourism among the member cities of the association. It also favours the development of new projects which tighten contacts and cooperation among the Cities. City Destinations Alliance operates by means of specialized teams (groups) responsible for communication and PR, statistics and research in tourism, city cards project and information about the member cities using modern information technologies. As part of the organization, two bodies operate: the "Leisure" forum concerning affairs and themes originally taken up by ETC and the "Convention" forum concerning affairs and themes originally taken up by EFCT.

By Resolution of the Kraków City Council no. XLIV/412/04 dated 14 April 2004 a decision concerning the accession of Kraków to European Cities Marketing was adopted. Pursuant to the Act on the principles of accession of local government units to international associations of local and regional communities dated 15 September 2000, the Minister of Foreign Affairs of the Republic of Poland issued, on 16 July 2004, his consent for Krakow to join the organization. After having transformed ETC into ECM, Kraków expressed interest in joining the new organization; however, the city actively takes part in the work of only one Forum - the one connected with tourism.

Organization changed its name from ECT to City Destinations Alliance in 2022.

Coordination of cooperation:

The City Tourism Department is the coordinator of Krakow's participation in the organization's activities.